The Goal

Blacklane approached Corban Media with the aim of elevating brand awareness around their new Quick Pick-Up service, while laying the foundation for a long-term ambassador partnership. The objective: introduce the new feature authentically across lifestyle, business, and luxury audiences — with an emphasis on spontaneity, ease, and elegance.

What We Did

We created and distributed content across Instagram, LinkedIn, and YouTube Shorts, showcasing Blacklane’s premium on-demand chauffeur experience through real-life moments. Our strategy focused on trust-building, seamless brand alignment, and measurable reach.

• Produced an integrated series of videos and social assets themed around “Better with Blacklane” and “Quick Pick-Up” moments

• Highlighted how the service fits into last-minute plans, London events, and high-pressure schedules — from spontaneous dinners to back-to-back meetings

• Rolled out across Instagram Reels, Stories, and LinkedIn to capture both lifestyle and professional audiences

• Acted as creative producer, director, talent, and media partner across every stage of production

Results After Campaign Launch

• 442,000+ Organic Views

Across all platforms, with no paid promotion

• Engagement rate outperformed industry benchmarks by over 4x

• Official Brand Ambassadorship Secured

Following initial campaign success, Corban Media and Blacklane entered into a longer-term content partnership, positioning Toby Corban as one of the brand’s official ambassadors

• Click-Through Conversions

Audience engagement led directly to app downloads, discount code redemptions, and measurable conversion signals via tracked links and UTM codes

Why It Worked

This was not a transactional influencer campaign — it was an immersive, performance-driven brand alignment strategy. By embedding Blacklane into real moments of pressure, luxury, and spontaneity, we introduced the service to a new wave of customers without it ever feeling like an ad.

At Corban Media, our job is simple: create moments that matter — and move.