Client Overview
Bottega Veneta, an iconic Italian luxury heritage brand established in 1966, has evolved into one of the world’s most esteemed fashion houses, especially after its acquisition by the Kering Group. Renowned for its exquisite craftsmanship and innovative designs, Bottega Veneta continues to be a leading name in high fashion.
The Challenge
Bottega Veneta faced the exciting challenge of debuting on TikTok, a platform uncharted by the brand until then.
Objective: Showcase the Fall/Winter 2023 collection at Milan Fashion Week, illuminating the inspiration behind it and the artworks featured on the runway.
Highlight Milanese artworks around the city, which served as the muse for the
collection.Establish a compelling and engaging presence on TikTok, reaching a new audience demographic and reinforcing the brand’s innovative spirit.
The Solution
We embarked on creating a captivating TikTok video that encapsulated all elements of the campaign:
Filming at the fashion show to capture the essence of the Fall/Winter 2023
collection.Integrating visuals of Milanese art and its influence on the collection’s design.
Crafting a narrative that intertwined fashion, art, and the city’s cultural heritage.
The Results
Our efforts led to remarkable achievements
TikTok Performance: 1.2 Million views
This milestone not only highlighted the successful launch of Bottega Veneta’s TikTok presence but also marked a significant foray into content marketing.
Brand Impact
The campaign effectively communicated the luxurious and artistic essence of Bottega Veneta’s Fall/Winter 2023 collection, aligning with the brand’s ethos of innovation and elegance.