Client Overview
JLL approached Corban Media to elevate their social media presence and generate high-quality buyer and seller enquiries through organic content.
The Goal
JLL approached Corban Media to elevate their social media presence and generate high-quality buyer and seller enquiries through organic content. Our objective was twofold:
Establish JLL as a more visible, culturally relevant brand within the luxury real estate space
Generate qualified leads through audience-first content on TikTok, Instagram, YouTube, and LinkedIn
What We Did
Over a 6-month period, Corban Media built and executed a multi-platform content strategy focused on organic reach and audience alignment:
Conducted an in-depth review of JLL’s social performance, including demographics, retention metrics, and competitor benchmarking
Developed audience segments and content angles tailored to each platform
Produced and distributed a series of short-form and long-form videos using Corban Media’s proprietary performance framework
Delivered creative direction, on-camera hosting, scripting, filming, editing, and scheduling
Provided analytics, reporting, and insight-based optimizations
Results After 6 Months
6.79M Organic Views
Estimated paid media equivalent: £67,900 +/- (based on £10 CPM)
Across TikTok, Instagram, YouTube, and LinkedIn - without a single pound spent on paid ads
+8,815 New Organic Followers
A 77% increase in cross-platform following — entirely from content performance
Qualified Buyer Leads
Multiple enquiries attributed direct