Client Overview
Miu Miu in collaboration with Art Basel Paris.
The Moment
During Art Basel in Paris, Miu Miu asked Lucy Corban to create and host content for their four-day exhibition, 30 Blizzards, at Palais d’Iéna.
What Happened Next
2M+ TikTok Views
1.2M+ YouTube Views
What began as a hosting quickly became a full production: Corban Media created two TikToks and one YouTube video, with Lucy also interviewing VIP guests and the exhibition’s choreographer. With the installation open for only a short window, the team captured the experience quickly, authentically, and with a focus on the artistic side of the brand.
Why It Mattered
This was Corban Media’s first fully produced long-form project for a luxury house - and a proof point that speed doesn’t have to sacrifice sophistication. By highlighting Miu Miu’s commitment to art and performance, the content extended the exhibit far beyond its four-day run and made it accessible to a global audience. The project demonstrated Corban Media’s ability to work alongside a luxury brand, shape narrative goals, and deliver elevated digital storytelling under pressure.
The Takeaway
Creativity thrives under constraints talent can shine with direction. Corban Media can take what a brand wants to showcase and elevate it for a digital audience, translating artistic vision into cultural impact.
At Corban Media, we don’t just make content. We create culture.
