Client Overview
Sotheby’s, a world-renowned auction house, is the leading destination for art enthusiasts and collectors. They specialise in various categories, including Contemporary, Modern & Impressionist Art, Old Master Paintings, Jewellery, Watches, and Wine.
The Challenge
Sotheby’s sought to elevate awareness for their upcoming exhibitions – the Grasset Collection and the Contemporary Collection. These exhibitions were significant events, and the goal was to create a buzz before opening to the public.
The Solution
Our team crafted a unique digital marketing campaign targeting art aficionados and
potential collectors. We focused on producing high-quality, visually appealing content that
showcased the essence of the Grasset and Contemporary Collections. The content was
tailored for optimal engagement on two major social media platforms: TikTok and Instagram.
The Results
The campaign was a resounding success.
Organic Views: 1,708,100 views across TikTok and Instagram.
This high number of views indicated a significant reach and interest in the exhibition
content.
Engagement Metrics:
Likes: 138,500+
Comments: Substantial engagement, with a notable number of comments under 500,
indicating quality interaction.
Shares: Over 20,000 shares, amplifying the campaign’s reach and demonstrating audience
enthusiasm.
Our data-driven creative strategy resulted in exceptional audience engagement, effectively
raising awareness and excitement for Sotheby’s upcoming exhibitions.