Client Overview
The National Gallery, a prestigious art institution located in Trafalgar Square, London, is renowned for its extensive collection of over 2,300 paintings. These masterpieces span from the mid-13th century to the 1900s, showcasing a rich tapestry of art history.
The Challenge
In a collaborative effort with Girl&Gallery, The National Gallery aimed to elevate awareness and engage a broader audience spectrum for the Frans Hals: The Credit Suisse Exhibition.
The objectives were multifaceted: Captivating new audiences and drawing their interest to the exhibition. Informing both new and existing visitors about the exhibition’s unique aspects. Eliciting a personal and meaningful connection with the exhibition among the existing audience base.
The Solution
Our approach was to develop a multi-phase creative strategy to optimise content engagement and reach.
Content Development: We provided tailored suggestions and guidance to align the content with the exhibition’s theme, ensuring authenticity and relevance.
Audience Targeting: Our strategy focused on appealing to both new and existing audiences through diverse and captivating content.
Engagement Tactics: We leveraged various platforms and mediums to maximise reach and impact.
The Results
Our campaign generated impressive results, significantly enhancing audience engagement:Instagram
Performance:
Views: 1.1 million
Likes: 42,084
This achievement marked the most viewed video on The National Gallery’s Instagram page.
Overall Impact: The campaign successfully broadened the audience reach for the Frans Hals exhibition, creating heightened awareness and interest among a diverse group of art enthusiasts and visitors.